THE CHALLENGE

The Boston Symphony Orchestra Popular Artist Series needed a media services team to handle all marketing and advertising services for its internationally-known rock and pop artists as well as someone to create and curate social media on its channels.

OUR SOLUTION

Mungo works with the BSO team to create in-depth marketing and advertising plans for its Popular Artist Series. Since 2016, MCG has worked with Bob Dylan, Train, Brian Wilson, John Mellencamp, Natalie Merchant, Diana Ross, the Indigo Girls, Jackson Browne, Joan Baez, Earth, Wind & Fire, Dolly Parton, and many more on behalf of the BSO. Mungo created marketing plans covering six markets throughout New England including Boston, Hartford, Springfield, Albany, Hartford and Providence working with dozens of radio and television stations, print publications and digital outlets. Mungo also creates a robust social media calendar and giveaway schedule garnering thousands of likes, shares and comments per campaign.

73%

increase in social media engagement

43%

increase in reach across seven New England markets

18%

increase in total ticket sales

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