Vanyaland: Common Catch’Em: Outside the Box to set up Pokémon GO ‘Lure Modules’ during festival

Pokémon GO Lure Modules all over its grounds

13 Feb 2017

Publication: The Street  |   Author: Michael Marotta|   (View original article)

There was probably a point in your childhood where you attempted to catch Pokémon while listening to Smash Mouth. This week, Outside The Box is giving you a second chance to relive the best time of your life.

The free, all-ages music and arts festival, which brings more than 100 performers to Boston Common now until Sunday, will set up Pokémon GO “Lure Modules” all over its grounds. That means that tonight, when Smash Mouth headline the main stage at 7:30 p.m., you can literally snag a Squirtle or Pikachu while dancing your face off to “All Star”.

God is good. God is great.

The plan was hatched by Outside The Box’s marketing agency, Mungo Creative Group.

“One of the basics of marketing is to go to where your audience is,” says Jake Messier, Mungo’s chief operating officer, in a press release “You can’t walk down the street without seeing Pokémon GO enthusiasts using the app. As one of our target demographics for OTB is millennials — we thought what better way to attract them to the Common than by using the hottest app out there.”

Outside The Box kicked off with an opening ceremony last night, and today’s schedule is highlighted by a trio of locals on the Fountain Stage (Jenna Lotti at noon; Analog Heart at 2:30 p.m.; and We Were Astronauts at 4 p.m.), and a Capital One Stage lineup of CreaturoS, Vertical Horizon, and Smash Mouth starting at 4:45 p.m.

The rest of the week features performances by Ruby Rose Fox, Bearstronaut, Dutch ReBelle, Kaki King, Michael Franti & Spearhead, the Record Company, Daughtry, Latrell James, and many others.