Why This Startup Is Showcasing a 2,000-Year-Old Technology at SXSW

Why This Startup Is Showcasing a 2,000-Year-Old Technology at SXSW

10 May 2017

Publication: ADWEEK   |   Author: Christopher Heine   |   (View original article)

Writing scrolls were first created in China from sheets of mulberry tree some 2,000 years before humankind embarked on the digital age in the 1990s, when a paper-less world was first imagined before the 21 century wholeheartedly embraced it. So unless you are ironically goofing around with a paper hat, paper is now old hat, right?

Well, why then is Paper & Packaging Board trying to drum up buzz among the touch-screen crowd at the tech-heavy South by Southwest Interactive this year? It wants to show off a dozen crazy things that have been made with the two-year-old startup’s pulp-based products by renting a big exhibit space and enlisting a messaging team to report from the ground on Facebook, Twitter and Snapchat.

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